Why use my keys when I can use my phone? Our team was tasked with designing and optimizing the user experience of the Toyota Remote App. The app lets drivers start their vehicle from their phone, check to see if doors and windows are open or unlocked and set guest driver profiles.
The Toyota Connected Vehicles Team (CVT) were a new client for us at Saatchi and we really wanted to show the the power of good user experience. We had to take advantage of the already existing Lexus Remote App code, while trying to sell through optimizations to the Toyota Connected Vehicles Team. The Lexus app had been designed several years prior and didn’t take advantage of more common interaction models. There was no consistent global navigation, didn’t give the user feedback and had latency issues that created a janky experience. We were able to sell through several optimizations to the on boarding experience and begin planning for future optimizations.
We asked ourselves how to make the existing app more user friendly and reflect the rest of Toyota’s digital language. We wanted the app to make users not only understand how to start their vehicle, but to enjoy the experience of doing it. We took advantage of playful animations to make the lag time between app and vehicle feel like it was moving quicker than it was, and created a consistent bottom navigation so that users could easily get around the app. We also tried to easily onboard the new users because the technology was so new to Toyota Drivers. Users eventually have to pay for the experience after a free trial period and a major reason users didn’t end up paying for the app was not understanding all the features and taking advantage of them.
We worked through many visual treatments for the app, trying to make it feel like the rest of the digital ecosystem while still pushing the boundaries. We wanted to take advantage of animations and transitions that would be more difficult to execute on a website or the current Owners app due to out dated code bases. The animations lend themselves to making the loading process appear to take less time even though it could take up to 45 seconds.
A few months after we completed the Remote App, the CVT team came back and asked us to design the entire watch experience. We took advantage of the native interaction patterns of the watches so that users would be able to easily understand the watch and it would make sense to them. We designed the app to function on both Android Watch and the Apple Watch.
Role: Designer & Art Director
Agency: Saatchi & Saatchi
Associate Creative Director: Laycee Fan
UX Leads: Nick Imondi & Albert Chu
Visual Design | User Experience | Art Direction
Art Direction | Design | UX